Communicating across cultures
How can you assess if your interlocutor understands what you mean or is just being polite?
- E.T.Hall | High and low context cultures
- High context vs low context approach to cultures to avoid a communication breakdown
- Cultural iceberg in marketing a product
- R.Lewis | When cultures collide
- Fish Can't See Water | How national culture can make or break your corporate strategy (by Richard D.Lewis & Kai Hammerich - 2013)
- Lewis model & horizons to anticipate customer expectations
- Erin Meyer | The culture map
- Hofstede cultural dimensions | How to use power distance, restraint & indulgence
- Hofstede cultural dimensions | How to use power distance, individualism & long term orientation in team management
- Case study | Branding a company image with Hofstede cultural dimensions
- Case study | Advertising with Hofstede cultural dimensions
- Facilitating cultural changes
- Political correctness across cultures
- Discriminative screening for a post in a global team
- It's all Greek to me
- Services localisation
- Social advertising
Target groups
Course contents sample based on ictnle.com authored materials preparing participants to XCC (cross-cultural communication) in a corporate environment
- B2B and B2C staff who need to interact with people of cultural backgrounds outside of their own
- team leaders who should foster empathy and reduce misunderstandings arising from differing cultural norms in their international teams
- HR people who are expected to recruit candidates with equity and equality in order to encourage divergent thinking
- sales force who need to market and advertise products & services which promote tolerance and positive discrimination but strive to avoid micro discrimination in their copywriting
- negotiating parties who have to move past resistance by assessing cultural horizons of their business partners
- branding visionaries & CEOs who ought to distinguish cultural appreciation from cultural misappropriation