Course contents based on ictnle.com authored materials:

Brain

  • Preparing a self-introduction with AI (refining lexical material, improving story-telling with prompt engineering)
  • Drafting different self-introductions (identifying relevant metaphors & short listing story-telling devices)
  • ChatGPT vs WriteSonic vs DeepL
  • Versioning a self-introduction with AI (adapting narrative to target readers, context)
  • Writing to attract new readers & followers (e.g. using emphatic register for a LinkedIn post)
  • Brainstorming a buyer's journey
  • Long-form content writing best practices for B2B content marketing
  • Refining long-form content with ChatGPT, versioning for social media
  • Writing a press release (focusing on end-user's interest in a product launch)
  • Sales pitch generation with AI using R.Cialdini's principles of persuasion
  • Developing a coaching & mentoring course in English with AI

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